Established in PARIS, FR. 2009.
INTRODUCTION
KINGZ is an independent eco-responsible streetwear brand specializing in handmade clothing and accessories made with recycled, upcycled or diverted materials in limited editions. The brand has been combining quality clothing that stands the test of time with a unique style for 13 years. The brand draws its strength from French know-how and craftsmanship to offer unique pieces 100% made in France for dancers, professional skateboarders, amateurs and international street culture artists.
"Our goal is to make high quality clothing while reducing our ecological impact as much as possible thanks to our different manufacturing techniques.
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All About KINGZ™ WORLDWIDE
while he indulges in breakdancing in the streets of dunkirk in the 90s, djalal does not yet know that this youthful hobby will become much more than a passion... at that time, b.boying was at the height of hip hop culture in the united states and europe: a counter-culture of outcasts misunderstood by the masses and a way of life that would shape djalal's vision of life.
in 2003, djalal began his career as a professional b.boy dancer. djalal became b.boy dins. hip-hop became part of his daily life to the point of becoming a lifestyle, an art of living. from battles to trainings and competitions in several cities in france and europe, b.boy dins is now part of the breakdance family in the game of the 7 hip hop families! now that he lives hip hop, he wonders how he can dress hip hop?
mOVEMENT
backspins, Windmill, ninety nines, ninety elbows, these movements stretch the garment and put it to the test. djalal then goes in search of the quality garment that is floor-proof and style-proof. inspired by the do-it-yourself approach of street culture, djalal forsees the creation of a brand as an opportunity to give back to the hip hop community, the community that raised him. this urge to launch urban kingz, his brand embodying the b.boying and streetwear style at the same time, becomes his second mission in the movement. it is in 2009, he launches the urban kingz brand, in his small room with the help of yamina b, a talented seamstress who will later become his wife.
in order to independently manufacture the limited edition collections of high-end b. boying clothing and accessories urban kingz relies to classic french craftsmanship for its materials, a timeless vintage design for its cuts, and a taste for modern, fine and functional details to produce quality pieces of clothing and accessoires. urban kingz collections integrate the past and present of urban culture to create its future. the range integrates material and construction inspired by sweatshirts, t-shirts, caps that have stood the test of time, to produce pieces that are fit enough to handle the abuse of chained movements on the ground. casual graphics and slogans, for a unique range that reflects sophistication while incorporating that coolness and nonchalance so often associated with dancers and artists.
EVOLUTION
the brand will change its commercial name in 2019. it changes from urban kingz to kingz .
designed to last by a b-boy, for b-boys and dancers, kingz represents a refined and avant-garde visionary hip-hop brand. when you wear kingz, don't settle for everyday status. go out and create your own future - Stay Free Stay Fresh!
